A Updated Logo for GBR is Unveiled.
The Transport Department has unveiled the branding for the new national rail body, signifying a notable stride in its policy to bring the railways back into state hands.
A Patriotic Palette and Familiar Symbol
The fresh design showcases a patriotic palette to mirror the UK flag and will be applied on rolling stock, at terminals, and across its website and app.
Notably, the emblem is the well-known double-arrow logo currently used by the national rail network and first created in the mid-20th century for the former state operator.
The Rollout Strategy
The introduction of the branding, which was developed internally, is set to take place over time.
Commuters are set to start spotting the freshly-liveried trains on the national network from spring next year.
During the month of December, the design will be showcased at key railway stations, such as London Bridge.
The Journey to Nationalisation
The legislation, which will allow the creation of GBR, is presently moving through the Parliament.
The administration has argued it is taking control of the railways so the system is "owned by the public, delivering for the public, not for profit."
The new body will bring the operation of train services and infrastructure under one umbrella body.
The department has said it will combine seventeen separate bodies and "cut through the notorious red tape and poor accountability that continues to plague the railways."
Digital Features and Existing Public Control
The rollout of GBR will also involve a comprehensive app, which will allow customers to check timetables and purchase journeys absent additional fees.
Disabled passengers will also be have the option to use the application to request help.
Multiple franchises had already been nationalised under the previous administration, such as LNER.
There are currently 7 operating companies now in public hands, accounting for about a one-third of rail travel.
In the past year, Greater Anglia have been nationalised, with additional operators likely to follow in the coming years.
Official and Industry Response
"This is not simply a new logo," stated the Transport Secretary. It signifies "a fresh start, shedding the issues of the previous system and concentrated entirely on delivering a proper public service."
Industry figures have acknowledged the government's commitment to enhancing the passenger experience.
"The industry will carry on to work closely with all stakeholders to ensure a successful handover to Great British Railways," a representative noted.
